Sans Superellipse Horor 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Nicomedia' by Artegra, 'ITC Handel Gothic' and 'ITC Handel Gothic Arabic' by ITC, 'Absalon' by Michael Nordstrom Kjaer, and 'Olney' by Philatype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, techy, industrial, retro, impact, modularity, clarity, geometric, squared, rounded, compact, blocky.
A heavy, geometric sans built from rounded-rectangle and superellipse-like curves. Strokes are uniformly thick with minimal modulation, producing a solid, compact color and strong silhouette. Corners are consistently radiused, and bowls and counters tend toward squarish, rounded forms with relatively small interior openings. Terminals are mostly flat and blunt, with a few angled cuts on diagonals, giving the design a crisp, engineered rhythm across caps, lowercase, and numerals.
This font is well suited to short, high-impact copy such as headlines, posters, title cards, and brand marks. It also fits packaging, labels, and apparel graphics where a sturdy, geometric voice is desired. For longer text, it will perform better at larger sizes with extra spacing to maintain clarity.
The overall tone feels technical and constructed, with a confident, no-nonsense presence. Its squared-yet-rounded forms evoke retro digital and industrial styling, balancing friendliness from the softened corners with a purposeful, machine-made edge.
The design appears intended to deliver maximum visual impact through simplified geometry and consistent rounding, creating a strong, contemporary display voice with retro-tech undertones. It emphasizes bold presence and clear, modular shapes over delicate detail, aiming for confident branding and attention-grabbing typography.
The tight counters and broad strokes make the face read best when given generous tracking and line spacing, especially in dense paragraphs. Numerals and capitals are particularly assertive, supporting bold display settings where strong shape recognition matters more than fine detail.