Sans Superellipse Horow 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Black Square' by Agny Hasya Studio, 'Forza' by Hoefler & Co., 'Evanston Tavern' by Kimmy Design, 'Olney' by Philatype, and 'RBNo3.1' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, techno, industrial, sporty, assertive, futuristic, impact, modernity, technical feel, durability, squared, rounded, blocky, compact, geometric.
A heavy, geometric sans built from squared forms with generously rounded corners, giving many letters a superellipse/rounded-rectangle skeleton. Strokes stay uniform and dense, with large, boxy counters and crisp joins; diagonals are clean and straight, while curves are minimized into softened corners. Proportions feel extended horizontally, and the overall rhythm is tight and mechanical, with broad caps and sturdy lowercase forms that read like engineered signage.
Best suited to short, prominent text where mass and presence are an asset: headlines, poster typography, logos and wordmarks, product and packaging graphics, and sports or esports-style branding. It can also work for UI labels or wayfinding when set large, where its squared geometry and open counters help maintain clarity.
The tone is confident and high-impact, with a contemporary, technical flavor reminiscent of equipment labeling and sci‑fi interface typography. Its rounded corners soften the aggression of the weight, but the overall impression remains muscular, utilitarian, and action-oriented.
The design appears intended to deliver maximum impact with a controlled, geometric voice—combining rounded-rectangle construction with consistent stroke weight to produce a durable, modern display sans.
Distinctive squared rounds show up strongly in characters like O/Q/0, while letters such as S and G rely on stepped geometry rather than continuous curves. Numerals are similarly robust and block-based, favoring clear silhouettes over delicate detail.