Sans Normal Osbul 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, approachable, retro, impact, approachability, clarity, display, rounded, soft, bulky, compact, bubbly.
A heavy, rounded sans with broad, pillow-like strokes and smooth curve transitions. Counters are generally open but compact, giving the letters a dense, poster-ready presence without feeling cramped. The geometry leans toward simple circular/elliptical forms, with softened joins and minimal stroke modulation, producing a consistent, even rhythm across caps, lowercase, and figures. Numerals and round letters (O/C/G/0/8/9) read especially full and stable, while diagonals (A/V/W/X) stay stout rather than sharp.
Best suited to headlines, short phrases, and branding where a strong, rounded voice is needed. It performs well on posters, packaging, labels, and signage, and can work for UI callouts or badges when you want emphasis with a friendly tone rather than a hard-edged look.
The overall tone is upbeat and personable, with a sturdy, modern warmth that can also hint at mid-century display styling. Its soft corners and chunky forms feel welcoming and energetic rather than formal or technical, making messages come across as bold but friendly.
The design appears intended to deliver maximum impact with minimal complexity: a bold, rounded construction optimized for clear silhouettes, approachable character, and dependable consistency in large-scale display settings.
Spacing and proportions favor strong silhouette recognition at large sizes, with terminals kept clean and un-fussy. The lowercase has a single-storey feel in several shapes and a compact footprint that helps text blocks look cohesive and weighty.