Sans Normal Osret 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Contage' by Great Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, robust, approachable, display impact, approachable tone, modern simplicity, bold clarity, rounded, chunky, soft corners, compact, high impact.
A heavy, rounded sans with broad, compact forms and consistently soft curves. Strokes are thick and even, with minimal modulation and generous interior counters that keep letters open at display sizes. Terminals are clean and blunt, giving the shapes a solid, blocky presence; diagonals (V/W/X/Y) read sturdy rather than sharp. The lowercase shows single-storey a and g, a short-armed t, and simple i/j with round dots, reinforcing a straightforward, modern construction. Numerals are similarly weighty and rounded, with an especially full, circular 0 and sturdy, simplified 1–7 shapes.
Best suited to headlines and short copy where maximum impact is needed—posters, bold UI headers, product packaging, and attention-forward branding. It also works well for signage and social graphics where a friendly, substantial sans helps maintain legibility at a distance.
The overall tone is bold and friendly, leaning casual and upbeat rather than formal. Its rounded geometry and dense color create a confident, attention-grabbing voice that feels contemporary and approachable, with a slightly playful character suited to punchy messaging.
The design appears intended to deliver a strong, modern display voice with softened geometry—combining high presence with approachable, rounded forms. It prioritizes clarity and boldness over delicacy, aiming for quick recognition and a welcoming personality.
In text lines, the tight, compact silhouettes produce strong typographic color and clear word shapes, but the heavy weight makes it most effective when given ample spacing and breathing room. Curved letters (C/G/O/Q) and the rounded bowls of B/P/R are especially prominent, contributing to a cohesive, bubbly rhythm.