Sans Normal Okmew 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'FF Infra' by FontFont, and 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, direct, confident, friendly, clean, impact, clarity, modernism, versatility, simplicity, geometric, rounded, sturdy, high-clarity, compact.
A heavy, geometric sans with broad, even strokes and smoothly rounded curves. Counters are open and generously shaped, while joins and terminals stay clean and mostly straight, giving the letterforms a sturdy, constructed feel. Proportions lean compact with stable verticals; the lowercase shows a single-storey “a” and “g,” a short-armed “r,” and a round, balanced “e,” supporting a consistent, highly legible texture. Numerals are wide and strong with clear interior space, matching the letters’ straightforward rhythm.
This design is well suited to headlines, posters, and other display settings where a strong, clean presence is needed. It also fits branding and packaging that benefits from a geometric, contemporary voice, and it should perform well for signage and UI labels where clarity and consistency are priorities.
The overall tone is modern and assertive without feeling aggressive. Its rounded geometry and simple forms read as approachable and utilitarian, suited to clear communication and contemporary branding.
The design intention appears to be a robust, geometric sans that prioritizes clarity and impact, using circular construction and open counters to remain readable while delivering a confident, contemporary look.
At text sizes the font produces a dense, even color with minimal stroke modulation, helping it hold up well in short lines and emphatic settings. The uppercase and figures appear especially stable and sign-like, while the lowercase keeps the same geometric logic for a cohesive voice.