Sans Normal Atnov 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Quire Sans' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentation, clean, neutral, modern, friendly, functional, versatility, legibility, neutrality, modernity, geometric, monolinear, open counters, rounded terminals, clear numerals.
This sans serif uses largely geometric construction with smooth circular curves and straight, even strokes. Curves are clean and continuous, with rounded joins and a monolinear feel that keeps texture consistent across sizes. Proportions are balanced and readable, with open apertures (notably in forms like c, e, and s) and generous interior counters. The lowercase includes a single-storey a and g, a simple vertical i with a round dot, and a q with a distinct descender, while capitals stay straightforward and unadorned. Numerals are clear and contemporary, with softly curved figures that align well with the overall rhythm.
Well-suited for interface labels, product UI, dashboards, and general-purpose digital typography where clarity and consistency matter. It also fits corporate branding systems, presentations, and signage that benefit from a modern, approachable sans. In editorial settings it can handle short to medium passages with a clean, even text color.
The overall tone is calm and dependable, with a friendly neutrality that avoids overt personality cues. Its geometric clarity reads as contemporary and practical, making it feel at home in everyday digital and print environments.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a contemporary geometric voice. It aims for broad usability across headings and text, delivering a balanced, approachable look without stylistic extremes.
Letterforms maintain a steady rhythm with minimal modulation, producing an even gray in paragraphs. Round characters (O, C, G) are notably smooth and consistent, while diagonals (V, W, X, Y) stay crisp without becoming sharp or aggressive. The sample text shows comfortable word shapes and stable spacing in continuous reading.