Sans Normal Naras 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, bold, friendly, retro, playful, punchy, impact, approachability, display, retro feel, simplicity, rounded, soft corners, bulky, compact counters, heavy terminals.
A heavy, rounded sans with broad proportions and a dense, blocky silhouette. Strokes are consistently thick with softly eased corners, producing smooth curves and blunt terminals rather than sharp joins. Counters are relatively small and enclosed, giving letters a compact, ink-trap-free feel and strong black presence. The lowercase is sturdy and simple, with a single-storey a and g, a short-armed r, and a generally geometric rhythm; figures are equally weighty and built to match the same rounded, cut-from-solid shapes.
Best suited for display typography where maximum impact is needed: headlines, posters, large labels, and bold brand marks. It also works well for packaging and signage that benefits from friendly, rounded forms and strong fill. For longer passages, it will be most comfortable at larger sizes with generous leading to offset its dense counters and heavy texture.
The overall tone is confident and upbeat, with a slightly retro, poster-like energy. Its inflated, chunky forms read as approachable rather than technical, making it feel playful and attention-grabbing. The strong color on the page suggests a voice suited to bold statements and lighthearted emphasis.
The design appears intended to deliver a loud, approachable display voice: wide, rounded forms with thick strokes that hold up in big, high-contrast applications. Its simplified, geometric construction prioritizes instant recognition and visual punch over delicate detail, aiming for a confident, crowd-pleasing presence.
Round letters like O, C, and G lean toward elliptical bowls with uniform weight, while diagonals (V, W, X, Y) stay thick and stable, keeping the texture even in all-caps settings. The dot on i/j is square and robust, reinforcing the blocky construction. In the sample text, spacing and shapes create an assertive, high-impact texture that favors display sizes over small text.