Sans Normal Mipo 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, punchy, friendly, retro, loud, impact, approachability, display clarity, brand presence, rounded, blunt, chunky, compact counters, soft corners.
A heavy, rounded sans with broad proportions and blunt terminals. Curves are smooth and full, while straight strokes feel squared-off with softened corners, creating a sturdy, blocky silhouette. Counters are relatively compact (notably in B, a, e, and 8), and the overall spacing and massing produce dense, high-impact word shapes. The lowercase shows a tall x-height and simple, single-storey forms where applicable, keeping the texture even and highly legible at display sizes.
Best suited to display typography where bold presence is desired: headlines, posters, brand marks, packaging, and short, emphatic copy. It can work for signage and social graphics where a friendly but forceful voice is needed, though the dense counters suggest avoiding long passages at smaller sizes.
The tone is bold and upbeat, with a friendly, slightly retro warmth. Its chunky geometry and rounded construction read as approachable and fun, while the dense black shapes make it feel assertive and attention-grabbing.
The font appears designed to maximize impact with rounded, simplified forms and compact internal spaces, prioritizing strong silhouettes and immediate readability. Its proportions and softened geometry suggest an intention to blend friendliness with assertive, attention-first display performance.
The design leans on circular/elliptical bowls and broad joins, giving letters like O, Q, and G a strong, emblem-like presence. Numerals match the weight and softness of the letters, with especially robust forms that hold up well in large, high-contrast settings.