Sans Superellipse Hagay 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Mally' by Sea Types, 'Nauman' and 'Nauman Neue' by The Northern Block, 'Obvia Wide' by Typefolio, and 'JP Alva Expanded' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, techy, approachability, impact, modernity, clarity, brand voice, rounded, soft corners, sturdy, geometric, compact counters.
This typeface is a sturdy, geometric sans with rounded-rectangle construction and consistently softened corners. Strokes are thick and even, with minimal modulation and a broad, stable stance. Curves and bowls read as superelliptical forms, producing compact interior counters and a smooth, controlled rhythm across letters. Terminals are generally flat or softly squared, and the lowercase shows a single-storey “a” and a simple, utilitarian “g,” reinforcing a clean, contemporary texture in text.
Best suited for headlines and short-to-medium display copy where a bold, friendly voice is needed. It works well for branding systems, packaging, signage, and UI marketing moments that benefit from a soft geometric look with strong presence.
The overall tone is friendly and modern, pairing a soft-edged geometry with a confident, solid presence. It feels contemporary and slightly tech-forward, without becoming sterile, making it well suited to upbeat, approachable branding.
The design appears intended to deliver a contemporary geometric sans with softened, superelliptical forms—combining clear letter recognition with a rounded, approachable character. Its heavy, even strokes and compact counters suggest a focus on strong visibility and brandable impact in display settings.
In paragraphs the heavy color and tight-looking counters create a strong, dark typographic mass, prioritizing impact over delicacy. The numerals and capitals maintain the same rounded-rectangular logic, keeping the set visually cohesive and consistent at display sizes.