Sans Superellipse Holev 21 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Zwo' by FontFont; 'CamingoDos' and 'CamingoDos SemiCondensed' by Jan Fromm; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; and 'Taz' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, retro, approachable, impact, approachability, clarity, modern signage, brand voice, rounded, soft-cornered, chunky, compact, high-impact.
This typeface uses heavy, low-contrast strokes with rounded-rectangle (superellipse-like) curves and softened corners throughout. Counters are generous but tightly controlled, creating a dense, high-impact texture without feeling cramped. Terminals are mostly blunt and squared-off with subtle rounding, giving letters a sturdy, blocky silhouette. The lowercase shows single-storey forms (notably a and g) and a compact rhythm, while numerals and capitals share the same broad, rounded geometry for consistent color across text.
Best suited for headlines, display typography, and short bursts of text where bold personality and immediate legibility matter. It works well for branding, packaging, and signage that benefits from a friendly, chunky presence, and it can add character to UI labels or badges when used at larger sizes.
The overall tone is confident and upbeat, pairing a solid, emphatic presence with soft, friendly curves. Its rounded rectangular logic suggests a slightly retro, product-forward feel—playful rather than formal, and inviting rather than severe.
The design appears intended to deliver maximum impact with minimal fuss: a strong sans voice built from rounded-rectangular forms to feel contemporary, approachable, and highly visible. It prioritizes consistency of shape and a smooth, soft-cornered silhouette to keep heavy weight from becoming harsh.
Round letters like O and Q read as squarish ovals, reinforcing the superellipse construction and giving the font a distinctive, modern-signage profile. Diagonals (V, W, X, Y) remain thick and stable, helping the type keep its weight and clarity in punchy settings.