Sans Superellipse Honom 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Futo Sans' by HB Font, 'Univia Pro' by Mostardesign, 'Bitner' by The Northern Block, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, industrial, sporty, techy, assertive, friendly, impact, clarity, modernity, approachability, brand voice, rounded corners, blocky, compact, geometric, sturdy.
A heavy, geometric sans with a pronounced rounded-rectangle (superellipse) construction. Curves are squared-off with generous corner radii, producing boxy counters and rounded terminals throughout. Strokes are broadly uniform with minimal modulation, and the overall rhythm is compact and dense, with short joins and sturdy diagonals. Uppercase forms read wide and stable, while the lowercase shows a large, open presence with simplified shapes and a strong baseline footprint; numerals follow the same squared, soft-corner logic for a consistent, engineered texture.
Best suited to display settings where mass and silhouette matter: headlines, posters, brand marks, packaging, and apparel graphics. It can also work for short UI labels or wayfinding-style text when a bold, modern presence is desired, though its density makes it less ideal for long-form reading at small sizes.
The tone is bold and functional with a friendly edge: strong enough for impact, but softened by rounded corners that keep it approachable. It evokes contemporary sports branding and industrial UI aesthetics, balancing toughness with a clean, modern simplicity.
The design appears intended to deliver maximum impact through simplified, geometric shapes and rounded-square counters, creating a recognizable voice that remains clean rather than decorative. The consistent soft corners suggest an aim to combine a tough, engineered look with approachable friendliness for contemporary commercial use.
The rounded-rect geometry is especially evident in bowl and counter shapes (e.g., D/O/Q and b/p), giving the font a distinctive, modular feel. Letterforms favor straightforward construction over calligraphic nuance, which helps maintain clarity at large sizes and reinforces a signage-like presence.