Sans Rounded Velo 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Orca Pro' by (v) design and 'Panton Rust' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, social graphics, friendly, playful, soft, chunky, casual, approachability, playfulness, impact, simplicity, pillowy, blunt, rounded, compact, cheerful.
A heavy, rounded sans with thick, even strokes and generously softened corners throughout. Forms feel compact and cushioned, with broad bowls and short, blunt arms that keep counters relatively small for the weight. The lowercase is sturdy and simple, with single-storey a and g, a round i/j dot, and an overall steady rhythm that favors solid shapes over delicate detail. Numerals follow the same soft geometry, with wide, rounded silhouettes and minimal internal shaping.
This font is well suited to short, bold statements such as headlines, posters, packaging callouts, and brand marks that benefit from a friendly presence. It also works well for social media graphics and playful editorial display where soft, rounded letterforms support an approachable message.
The overall tone is approachable and upbeat, leaning toward a toy-like, comfort-food softness rather than a sharp corporate feel. Its chunky, rounded construction reads as warm and non-threatening, suggesting informality and a touch of humor.
The design appears intended to deliver maximum visual impact with a welcoming, rounded voice—prioritizing solid, simple shapes and soft terminals to feel contemporary, fun, and easily readable in larger sizes.
Spacing appears roomy enough to prevent the heavy strokes from clumping, while the rounded terminals help maintain clarity at display sizes. The squarish rounding gives it a slightly retro, sign-painter/label-like flavor, with a consistent, unbroken softness across caps, lowercase, and figures.