Sans Normal Riduj 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont and 'Founder' and 'Founder Rounder' by Serebryakov (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, packaging, neutral, friendly, modern, clean, approachable, readability, versatility, neutrality, approachability, clarity, rounded, humanist, open apertures, soft terminals, balanced.
A rounded, contemporary sans with smooth, low-contrast strokes and gently softened terminals. Curves are broadly drawn and clean, with generous counters and open apertures that keep letterforms legible at a range of sizes. The proportions feel balanced and slightly humanist in rhythm, pairing tidy verticals with subtly eased joins and uncomplicated diagonals.
Well-suited for interface copy, product and marketing text, and editorial layouts where a clean, friendly sans is needed. The even texture and open forms also make it a solid choice for labels, wayfinding, and brand systems that prioritize clarity and approachability.
The overall tone is calm and approachable rather than technical or formal. Its soft geometry and even color give it a friendly, everyday modern feel that suits general-purpose communication without calling attention to itself.
The design appears intended as a versatile, modern workhorse sans: neutral enough for broad use, but softened with rounded geometry to feel welcoming and contemporary. Its consistent shapes and restrained detailing suggest an emphasis on readability and dependable typographic color in continuous text.
Capitals read sturdy and straightforward, while the lowercase maintains clarity through open shapes and simple, rounded details. Numerals follow the same smooth, consistent construction, keeping a cohesive texture in mixed alphanumeric settings.