Sans Normal Velam 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Metronic Pro' by Mostardesign, 'PTL Notes Soft' by Primetype, 'Ranelte' by insigne, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: branding, editorial, advertising, packaging, ui text, contemporary, friendly, dynamic, clean, casual, approachability, modernization, readability, motion, humanist, rounded, open apertures, soft terminals, slanted.
A slanted sans with rounded construction and smooth, low-contrast strokes. Letterforms lean consistently with gently curved joins and softened terminals, giving shapes a fluid, drawn quality while remaining clean and legible. Counters are open and generous, with round forms in C/O/Q and the numerals leaning toward circular geometry; overall spacing and rhythm feel even, though glyph widths vary naturally across the set.
Works well for brand voice that needs to feel current and personable—logos, packaging copy, and marketing headlines benefit from its lively slant. In editorial layouts it can add warmth to pull quotes and subheads, and it remains clear enough for short UI labels or product text where a friendly tone is preferred.
The tone is approachable and modern, with a breezy, informal energy from the steady slant and soft endings. It reads as friendly rather than technical, suggesting motion and ease without becoming decorative.
Likely designed to provide an easygoing italic sans for everyday typography—maintaining clarity and consistency while adding motion and personality through rounded forms and a stable forward lean.
Uppercase forms keep a straightforward, simplified structure, while lowercase shapes add character through rounded shoulders and slightly elastic proportions. Numerals follow the same smooth, rounded logic, supporting a cohesive texture in running text.