Sans Normal Sekur 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, ui labels, friendly, informal, playful, approachable, clean, approachability, modernity, simplicity, softness, headline fit, rounded, soft terminals, monoline, open counters, loose spacing.
A rounded, monoline sans with soft, fully curved terminals and smooth joins. Strokes stay even throughout, with gently tapered-looking endings created by the rounding rather than contrast. The letterforms favor simple geometry—round bowls, open apertures, and uncomplicated diagonals—while keeping a compact, slightly condensed feel. Lowercase forms are clean and readable, with single-storey a and g, and overall spacing that reads a bit airy for the width, helping text stay open at larger sizes.
It works well for branding, packaging, and display headlines where a friendly, modern voice is desired. The even strokes and open shapes also make it suitable for short UI labels, navigation, and callouts at medium-to-large sizes. For long-form text, it’s likely best used in headings or pull quotes where its rounded personality can shine without fatigue.
The overall tone is friendly and casual, with a warm, welcoming rhythm that feels contemporary rather than technical. Rounded corners and soft endings give it a playful, human character without drifting into novelty, making it feel approachable and easygoing.
The design appears intended to deliver a modern rounded sans that feels approachable and simple, prioritizing smooth geometry and consistent weight for a clean, contemporary texture. Its condensed stance and softened terminals suggest a goal of fitting compact headlines while maintaining a welcoming, informal tone.
Round dots and punctuation reinforce the soft theme, and the numerals follow the same simplified, rounded construction. The texture in paragraph settings is smooth and even, with minimal visual noise due to the consistent stroke weight and generous curves.