Sans Normal Sekul 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' and 'Transcript' by Colophon Foundry (names referenced only for comparison).
Keywords: ui text, app design, branding, wayfinding, packaging, friendly, modern, clean, approachable, casual, warm modernity, everyday legibility, neutral branding, interface clarity, rounded, soft, monoline, geometric, open counters.
A rounded, monoline sans with softly squared terminals and consistently smoothed corners. Curves are built from simple circular and elliptical shapes, giving bowls and counters a clean, even rhythm. Proportions are balanced with a moderate x-height and generous apertures that keep forms like C, S, and e open and legible. The lowercase includes a single-storey a and g, with compact, orderly detailing and minimal stroke modulation throughout.
This font works well for user interfaces, dashboards, and product experiences where friendly clarity is important. Its rounded geometry and open forms also fit contemporary branding, packaging, and short headlines, while remaining readable for longer paragraphs at comfortable sizes.
The overall tone is friendly and contemporary, with a calm, utilitarian clarity. Rounded endings soften the voice, making it feel approachable rather than corporate or severe. It reads as modern and straightforward, suited to everyday interfaces and brand messaging that wants to feel welcoming.
The design appears intended to deliver a neutral, modern sans voice with softened geometry for warmth and broad usability. It prioritizes consistent stroke weight, simple construction, and clear counters to stay legible across varied everyday applications.
The numerals follow the same rounded, even-stroke logic as the letters, maintaining a consistent texture in mixed alphanumeric settings. Spacing appears comfortable in the sample text, producing a smooth, even color without sharp joins or high-contrast stress.