Sans Normal Serir 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, mobile apps, web copy, signage, presentations, friendly, modern, clean, approachable, casual, readability, approachability, neutral utility, contemporary tone, interface use, rounded terminals, soft geometry, open apertures, humanist, monoline.
A soft, monoline sans with rounded terminals and gently squared curves that keep the forms feeling smooth rather than strictly geometric. Strokes maintain an even thickness throughout, with open apertures and simple, uncluttered construction that supports legibility. Proportions are balanced and slightly generous, with rounded shoulders and bowls, a straightforward two-storey structure in places, and numerals that follow the same calm, evenly weighted rhythm. Overall spacing reads airy and consistent, giving text a steady, easy cadence.
It works well for interface typography, product copy, and general-purpose web and app text where a clear, friendly voice is needed. The even stroke weight and open counters also make it suitable for wayfinding and short-to-medium length headings, as well as slide decks and instructional materials.
The rounded finishing and relaxed geometry give the face a friendly, contemporary tone that feels welcoming and unpretentious. It reads as everyday-modern rather than technical or formal, with a warmth that suits conversational interfaces and approachable branding.
The design appears intended as a versatile, modern sans that prioritizes clarity and approachability, using rounded terminals and simple constructions to keep the texture smooth in continuous reading while remaining distinctive in display sizes.
Curves are subtly squarish in places, creating a distinctive ‘soft-rectilinear’ flavor while staying clean at text sizes. The punctuation and simple letter shapes keep the overall color even, with no sharp corners to interrupt the flow.