Sans Contrasted Lebur 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, headlines, packaging, posters, children’s media, friendly, lively, storybook, hand-drawn, casual, add warmth, inject personality, soften modernity, improve approachability, flared terminals, soft curves, tapered strokes, humanist, open counters.
A humanist sans with subtly tapered strokes and gently flared terminals that give the outlines a lightly calligraphic, drawn quality. Curves are soft and slightly irregular in a controlled way, while straight strokes often narrow toward their ends, creating a rhythmic, organic texture. Proportions are moderate with open apertures and rounded bowls; spacing reads airy and comfortable in text. Figures follow the same tapered, slightly playful construction, with simple forms and consistent stroke behavior across the set.
Works well for branding and display settings where a friendly, crafted voice is desired, such as packaging, posters, and editorial headlines. It can also suit shorter text blocks in lifestyle or children’s-oriented materials where warmth and readability need to coexist.
The overall tone feels warm, approachable, and a bit whimsical, like lettering intended to be personable rather than strictly technical. Its lively modulation and terminal shaping add a touch of charm that suits narrative or informal communication.
The design appears intended to blend sans-serif simplicity with a subtle calligraphic flavor, providing an accessible everyday face that still carries personality. The tapered terminals and gentle stroke modulation suggest a goal of making text feel more human and expressive while staying broadly legible.
Several capitals show distinctive, angled or splayed joins (notably in V/W/Y) that reinforce the hand-drawn feel, while round letters like O/Q remain clean and open. The font maintains good clarity in mixed-case text, with the modulation adding character without becoming overly decorative.