Sans Normal Senug 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Santral' by Taner Ardali, 'TT Norms Pro' by TypeType, and 'Cocogoose Classic' and 'Cocomat Pro' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, packaging, modern, friendly, clean, pragmatic, approachable, everyday readability, modern neutrality, friendly voice, visual clarity, rounded, open apertures, soft corners, monoline, geometric.
A clean, rounded sans with largely monoline strokes and gently softened terminals. Letterforms lean toward geometric construction—circular bowls and smooth curves—while keeping practical, readable details like open apertures and straightforward joins. Proportions feel balanced and contemporary, with round counters and a steady rhythm that stays even across uppercase, lowercase, and numerals.
Works well for interface typography, product branding, and wayfinding where clarity and a friendly tone are important. The even stroke weight and open forms also suit short editorial passages, marketing copy, and packaging text that needs to stay clean at a range of sizes.
The overall tone is modern and approachable, with a friendly warmth coming from the rounded shapes and smooth finishing. It reads as confident and neutral rather than technical or austere, giving text a calm, contemporary voice.
Designed to deliver a versatile, contemporary sans that feels welcoming without losing clarity. The rounded geometry and restrained detailing suggest an emphasis on broad usability across digital and print contexts while maintaining a smooth, modern texture.
Round characters like O and 0 are strongly circular, and curved letters maintain consistent curvature without sharp breaks. Numerals are clear and simple, matching the same rounded, low-drama styling seen in the letters, which helps maintain a cohesive texture in mixed alphanumeric settings.