Sans Normal Veluj 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Acherus Feral', 'Acherus Grotesque', and 'Chesna Grotesk' by Horizon Type and 'Krong' by Joelmaker (names referenced only for comparison).
Keywords: ui text, product design, branding, headlines, captions, modern, clean, technical, friendly, efficient, modern emphasis, clarity, neutral tone, forward motion, oblique, geometric, rounded, crisp, minimal.
This is a slanted sans with clean, low-contrast strokes and a largely geometric construction. Curves are smooth and round (notably in C, O, Q, and numerals), while terminals read as crisp and minimally treated rather than calligraphic. Proportions feel balanced and contemporary, with open counters and straightforward joins that keep shapes legible. The italic angle is consistent across caps, lowercase, and figures, producing a cohesive forward-leaning rhythm.
It fits well in interface typography, product communication, and contemporary branding where a clean italic is needed for emphasis. The steady rhythm and open forms also suit short-to-medium passages, captions, and compact headings where clarity and a modern tone are priorities.
The overall tone is modern and pragmatic, with a light, approachable feel created by the rounded forms and open shapes. Its steady slant adds energy and motion without becoming flashy, giving it a mildly technical, contemporary voice suited to UI and brand-forward communication.
The design appears intended as a contemporary italic companion with a geometric backbone—aiming for clarity, neutrality, and a subtle sense of motion. It prioritizes clean construction and consistent slant to deliver an efficient, modern typographic color across sizes.
Round letters stay close to circular, while diagonals (A, V, W, Y) are sharp and confident, reinforcing a clear, engineered silhouette. The figures appear simple and signage-like, with smooth curves and minimal ornamentation that keeps them calm and readable.