Sans Normal Segiv 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, branding, editorial, signage, clean, friendly, modern, approachable, neutral, readability, versatility, warm modernity, clarity, rounded, open apertures, soft corners, humanist.
This typeface is a rounded sans with smooth, continuous curves and gently softened joins. Strokes are even and steady, with a consistent rhythm and generous interior spaces that keep counters open in both uppercase and lowercase. Proportions lean slightly wide and comfortable, with a clear distinction between rounded forms (C, O, Q) and straighter constructions (E, F, H) that still retain softened terminals. The lowercase shows straightforward, readable shapes with a compact, two-storey-style construction in the more complex letters (notably the double-loop feel in g) and a simple, unobtrusive dot on i and j. Numerals are clear and sturdy, with rounded bowls and plain, legible forms.
It suits interface copy, product and marketing typography, and general-purpose editorial settings where a clean, welcoming voice is needed. The rounded detailing also makes it a good fit for packaging, wayfinding, and headings that should feel modern without looking severe.
The overall tone is contemporary and easygoing, balancing neutrality with a mild warmth from its rounded geometry. It reads as friendly and non-technical, with an understated character that avoids sharpness or aggression.
The design appears intended as a versatile everyday sans that prioritizes readability and a friendly, contemporary impression. Its softened geometry and open forms suggest a goal of broad usability across both display and text contexts.
Letterforms emphasize clarity through open apertures and uncomplicated silhouettes, which helps maintain legibility at smaller sizes. The spacing appears even and calm in running text, supporting a smooth, unbroken reading flow.