Sans Superellipse Hibid 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ciutadella', 'Geogrotesque Condensed Series', 'Geogrotesque Sharp', and 'Geogrotesque Stencil' by Emtype Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, friendly, modern, industrial, punchy, impact, clarity, compactness, consistency, approachability, blocky, rounded, compact, geometric, blunt.
A heavy, compact sans with rounded-rectangle construction and broadly squared curves. Strokes are consistently thick with minimal modulation, and corners are softened throughout, producing a smooth, superelliptical feel rather than sharp geometry. Counters are relatively tight and apertures are small, giving letters a dense, poster-ready color. Uppercase forms are wide and steady with blunt terminals; lowercase is simple and utilitarian with single-storey forms (notably a and g) and short, robust extenders. Numerals match the same chunky, rounded-square logic for a highly uniform texture.
This font is well suited to headlines, posters, and impactful branding where a dense, high-ink silhouette helps words hold space. It can also work effectively for packaging, labels, and signage that benefits from sturdy letterforms and rounded corners that soften the overall impression.
The overall tone is confident and approachable, mixing a workmanlike solidity with a soft, friendly edge from the rounded corners. It feels contemporary and pragmatic, with a bold voice that reads as direct and uncomplicated rather than elegant or delicate.
The design intent appears focused on delivering a compact, high-impact sans built from rounded-rectangle geometry for maximum consistency and immediate readability. Its softened corners and tight counters suggest a deliberate balance between industrial strength and a more approachable, contemporary voice.
Spacing and sidebearings appear tuned for large sizes, creating a strong, even rhythm in headlines and short lines. The rounded joins and compact counters can make small-size text feel dense, but the shapes remain clear and highly consistent across letters and figures.