Sans Superellipse Hubin 2 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont and 'TT Bluescreens' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, poster, assertive, condensed, modern, impact, space saving, modern utility, display clarity, blocky, compact, rectilinear, rounded corners, sturdy.
A compact, tightly proportioned sans with hefty strokes and minimal modulation. Curves are built from rounded-rectangle geometry, giving bowls and counters a squared-off, superelliptical feel. Terminals are generally blunt and the overall texture is dense, with narrow apertures and compact internal space that emphasize a strong vertical rhythm. Figures follow the same blocky logic, reading clear and punchy at display sizes.
Best suited to headlines, posters, signage, and branding where strong presence and compact width are advantages. It can work in short bursts for packaging and labels, and in UI or editorial contexts only when set large enough to preserve counter-shapes and word differentiation.
The font projects a forceful, no-nonsense voice: bold, industrial, and attention-seeking. Its compressed build and squared curves create a contemporary, utilitarian tone that feels suited to high-impact messaging rather than subtlety.
The design appears intended to deliver maximum impact in limited horizontal space while maintaining a cohesive, rounded-rect geometry. It prioritizes bold silhouette, strong rhythm, and a contemporary industrial feel for display-oriented typography.
Across both uppercase and lowercase, the construction stays consistent and tightly engineered, with rounded corners softening an otherwise rigid, rectangular framework. In longer lines the heavy color forms an almost solid band, so spacing and size choices will strongly affect readability and tone.