Sans Normal Selim 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'JollyGood Proper' and 'JollyGood Sans' by Letradora (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, approachable, casual, hand-drawn, friendliness, approachability, human touch, simplicity, rounded, soft, informal, bouncy, open forms.
This font presents a rounded, monoline sans with soft terminals and gently irregular, hand-drawn contours. Curves are broad and open, with circular bowls and smooth joins that avoid sharp corners, giving letters a slightly bouncy rhythm. Proportions lean toward compact, sturdy shapes with generous apertures and simplified construction, while subtle wobble in strokes and alignment keeps the texture lively rather than strictly geometric.
It works well for branding and packaging that benefit from an easygoing, handmade feel, as well as posters, titles, and short bursts of display text. It can also suit children’s content, educational materials, and casual editorial callouts where a friendly voice is desired.
The overall tone is friendly and informal, with a playful, kidlit-like warmth that feels conversational and unpretentious. Its mild irregularity reads as human and approachable, making text feel less corporate and more personable.
The design appears intended to deliver a simple, readable sans with a humanized, hand-rendered flavor—prioritizing warmth and approachability over rigid geometry. Its rounded forms and softened terminals suggest a goal of creating a cheerful, inviting texture in both headlines and larger-size text.
Capitals remain clean and simple, while lowercase forms add character through rounded shoulders and uncomplicated, single-storey-style construction where applicable. Numerals follow the same soft, rounded logic and appear designed for quick recognition rather than strict typographic precision.