Slab Contrasted Roja 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Slab' by Artegra, 'Choplin' by René Bieder, and 'Chom' by Wundertype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, robust, friendly, retro, confident, loud, display impact, retro flavor, sturdy emphasis, headline clarity, chunky, blocky, bracketed, softened, compact.
A heavy, block-forward slab serif with large, square-shouldered forms and softly rounded corners that keep the mass from feeling rigid. Strokes are broadly even with subtle modulation, and the slabs read as thick, integrated terminals rather than delicate finishing details. Counters are relatively tight, and curves (notably in round letters and numerals) are full and cushioned, giving the design a compact, high-impact texture. The lowercase shows sturdy, simplified construction with pronounced feet and a consistent, workmanlike rhythm.
Best suited to display roles where strong presence is needed: headlines, posters, labels/packaging, and storefront or wayfinding signage. It can also work for bold brand marks and sports or team-style graphics where a sturdy, classic slab feel is desirable.
The tone is bold and approachable, with a vintage poster sensibility that feels sturdy, cheerful, and confident. Its chunky slabs and compact counters create a punchy, attention-grabbing voice that leans more friendly than formal.
The design appears intended to deliver maximum impact with a friendly, retro slab-serif character—prioritizing bold texture, sturdy shapes, and easy recognition at large sizes over delicate detail.
In longer setting the dense color and strong horizontals create a pronounced typographic “thump,” making it read best when space and line height are not overly tight. The numerals and capitals maintain the same broad, emphatic stance, supporting headline-driven use.