Slab Contrasted Rolo 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Intermedial Slab' by Blaze Type, 'Cargan' and 'Orgon Slab' by Hoftype, 'Corporative Slab' and 'Sánchez Niu' by Latinotype, 'Weekly' by Los Andes, and 'Eksja' by Protimient (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, rugged, retro, friendly, punchy, impact, readability, retro flavor, stability, blocky, bracketed, softened, heavy, compact.
A heavy slab-serif with chunky, bracketed serifs and rounded joins that soften the otherwise blocky construction. Strokes are robust and largely even, with subtle modulation visible mainly in curved letters. Counters are relatively open for the weight, and terminals feel blunt and squared off, giving the design a strong, stable footprint. The lowercase is sturdy and wide-set, with single-storey forms where expected (notably the “a”), and numerals that match the same dense, poster-ready color.
Best suited for display work where strong typographic color is desired: headlines, posters, brand marks, packaging, and bold signage. It can also work for short subheads or pull quotes, especially when you want a sturdy, vintage-leaning slab presence with friendly readability.
The overall tone is bold and no-nonsense, with a warm, approachable sturdiness rather than a sharp, formal severity. It evokes classic editorial and poster typography—confident, slightly nostalgic, and built to read as a solid headline voice.
The design appears intended to deliver maximum impact with a dependable slab-serif structure, balancing rugged weight with rounded detailing for a more inviting, contemporary usability. It prioritizes bold legibility and a classic display flavor over delicate refinement.
The face maintains an even rhythm across the alphabet, with rounded curves and generous bowls preventing the heavy weight from feeling claustrophobic. The slabs are prominent without appearing overly crisp, producing a softened, ink-friendly look in text settings.