Sans Normal Noboz 22 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Creata' by Ivan Petrov, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, modern, confident, approachable, impact, approachability, modernity, clarity, brand voice, rounded, geometric, soft corners, compact counters, sturdy.
A very heavy, rounded sans with broad, even strokes and smooth curve transitions. The geometry leans toward circular and elliptical forms, producing soft corners and a consistent, blunt-ended construction across the alphabet. Counters are relatively compact at this weight, while apertures stay fairly open, keeping letters like C, S, and e readable despite the dense color. The lowercase is simple and sturdy, with single-storey a and g, a short-shouldered r, and a curved, friendly y; numerals are similarly robust with clear, uncomplicated silhouettes.
Best suited to headlines, logos, and brand systems that want a bold, friendly presence. It works well for packaging, posters, and signage where strong silhouette recognition and a soft geometric feel are desirable. In longer passages, it will be most effective at larger sizes where its compact counters remain comfortable to read.
The overall tone is friendly and contemporary, with a playful softness that reads as approachable rather than severe. Its strong weight and rounded geometry give it a confident, upbeat voice suited to attention-grabbing messaging that still feels warm.
The design appears intended to deliver maximum impact with a soft, geometric sensibility—combining a heavy, attention-grabbing color with rounded forms that keep the tone approachable. It emphasizes clear, simple silhouettes and consistent construction for strong display performance.
The font creates an assertive, poster-like texture with minimal internal modulation, so spacing and counters do much of the work in defining shapes. Round letters (O, Q, 0, 8, 9) appear especially cohesive, and the overall rhythm stays smooth and consistent in continuous text.