Sans Normal Utbaw 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Copihue' by Letritas, 'Marat Sans' by Ludwig Type, 'PF Diplomat Sans' by Parachute, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: branding, ui text, posters, headlines, packaging, friendly, modern, informal, approachable, energetic, warm modernity, readable italic, casual emphasis, brand voice, rounded, oblique, humanist, soft terminals, open counters.
A rounded sans with a steady italic slant and smooth, low-contrast strokes. Forms lean on circular geometry with open counters and gently sheared construction, giving letters a lively forward motion without becoming sharp or calligraphic. Terminals are mostly softened and clean, and the lowercase shows a single-storey “a” and “g,” with compact joins and a consistent, even rhythm. Figures follow the same slanted, rounded logic, staying clear and legible at a glance.
Well-suited to brand identities, marketing copy, and packaging where a warm modern voice is needed. It also works for UI labels and short-to-medium text settings that benefit from an energetic italic tone, and for headings where the slant can add emphasis without heavy weight.
The overall tone is friendly and contemporary, with a casual, conversational feel. Its forward slant adds energy and momentum, while the rounded shapes keep it warm rather than technical or severe.
The design appears intended to provide a friendly italic sans for contemporary communication—combining geometric roundness with humanist openness to stay readable while feeling informal and upbeat.
The texture reads smooth and slightly bouncy due to the combination of rounded bowls and the consistent oblique angle. Uppercase shapes stay simple and sturdy, while the lowercase introduces more personality through curved shoulders and open apertures.