Sans Normal Ednul 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, advertising, headlines, packaging, ui text, dynamic, modern, friendly, informal, clean, approachability, motion, clarity, modernization, slanted, humanist, open apertures, rounded forms, crisp terminals.
This typeface is a slanted sans with smooth, rounded construction and an even, steady stroke that keeps forms clear at text sizes. Uppercase shapes are clean and slightly condensed in feel, while lowercase letters show a more human rhythm with open apertures and gently curved joins. Terminals are crisp rather than flared, and counters remain generous, giving the alphabet an airy, readable texture. Numerals follow the same oblique stance and simple geometry, with clear differentiation and consistent spacing.
It works well for branding and advertising where a sense of motion and approachability is helpful, and it can carry short headlines or subheads without looking rigid. The clear counters and steady stroke also support UI labels and product copy when a modern, slightly informal voice is desired.
The overall tone is energetic and contemporary, with a conversational slant that feels active without becoming decorative. Its rounded curves and open shapes add a friendly, approachable character, making it suitable for upbeat communication and brand-forward typography.
The design appears intended to deliver a clean sans foundation with an oblique, human touch—balancing modern simplicity with a more expressive reading rhythm for mixed-case text.
In the sample text, the oblique angle stays consistent across mixed case, and the spacing produces a smooth line flow with minimal dark spots. The texture reads cleanly while still retaining a lively, handwritten-adjacent cadence in the lowercase.