Sans Normal Ehdid 7 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, ui text, posters, airy, modern, gentle, casual, refined, modern elegance, friendly tone, light emphasis, clean readability, contemporary branding, monoline, open counters, rounded terminals, humanist, lightweight.
This is a slender, monoline italic sans with a smooth, gently rounded construction and open counters. Strokes maintain an even thickness with soft joins and subtly tapered endings, giving letters a clean but not rigid feel. The italic slant is consistent across capitals, lowercase, and numerals, and the overall rhythm is spacious, with generous interior space in forms like C, O, e, and s. Numerals follow the same light, linear logic, mixing simple straight stems with broad curves for a cohesive, contemporary texture.
It works well where a soft, modern italic is needed: brand identities, packaging, lifestyle/editorial headlines, pull quotes, and light UI accents. The open shapes and even stroke weight help it stay clear in short-to-medium text, while the slanted, airy texture is especially effective for display and titling.
The tone is light and approachable, combining modern clarity with a mild handwritten warmth. Its graceful slant and soft curvature create a calm, friendly voice that feels polished without becoming formal or severe.
The design appears intended to provide a contemporary italic sans with a gentle, humanist softness—prioritizing smooth rhythm, openness, and a refined, lightweight presence for elegant messaging.
Distinctive moments include a single-storey lowercase g with a looped lower bowl, a simple, open e, and narrow, elegant capitals that keep verticals and diagonals crisp. The figures read as minimalist and streamlined, with ample whitespace helping maintain legibility at display sizes.