Sans Normal Lomel 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, dynamic, sporty, assertive, modern, punchy, impact, motion, attention, modernity, bold branding, slanted, rounded, compact, blunt, high-impact.
A heavy, slanted sans with compact, rounded letterforms and blunt terminals. Curves are smooth and elliptical, with a consistent, sturdy stroke that keeps counters relatively tight at smaller sizes. The italic angle is pronounced and uniform, giving the alphabet a strong forward lean, while widths vary by glyph to maintain natural spacing and rhythm. Numerals are bold and clean, matching the same rounded geometry and dense color.
Best suited for short, high-impact text such as headlines, posters, campaign graphics, and product packaging where a bold italic voice is desirable. It can also work for sports-leaning branding and energetic UI callouts, while extended paragraphs may feel visually dense due to the weight and tight counters.
The overall tone feels energetic and forceful, with a fast, athletic cadence created by the strong slant and solid weight. Its rounded construction keeps it approachable rather than harsh, while the dense texture reads as confident and attention-grabbing.
The design appears intended to deliver maximum impact with a forward-leaning, motion-driven silhouette while staying within a clean sans framework. Rounded forms and consistent stroke emphasis aim for strong readability at display sizes and a contemporary, energetic personality.
A few shapes show subtle, almost wedge-like joins and slightly sheared curves that reinforce motion without introducing overt stylization. The tight apertures and heavy weight produce a dark typographic color, making spacing and line breaks important in longer settings.