Sans Normal Lyrey 2 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Rice' by Font Kitchen, 'Molde' by Letritas, 'Malmo Sans Pro' by Martin Lexelius Core, 'Binario' and 'Binario Soft' by Tarallo Design, and 'Tablet Gothic' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, energetic, punchy, confident, modern, high impact, forward motion, brand presence, display clarity, modern tone, oblique, rounded, compact, blocky, high-impact.
A very heavy, oblique sans with compact proportions and rounded, inflated counters. Strokes are broadly uniform with softly squared terminals, giving letters a sturdy, almost “padded” silhouette. Curves are smooth and continuous, while diagonals (like in A, V, W, X, Y) feel wide and stable, producing a strong forward-leaning rhythm. The lowercase is simple and geometric, with single-storey forms (notably a and g) and a clear, robust digit set that matches the same thick, rounded construction.
This style works best for big, attention-grabbing applications such as headlines, posters, sports and fitness branding, event promotions, packaging callouts, and punchy logo wordmarks. It can also serve as a strong display companion in interfaces for short labels or navigation items where emphasis is needed.
The overall tone is energetic and assertive, with a sporty, action-oriented slant that feels contemporary. Its dense color and rounded shapes read as friendly-but-tough, suited to bold statements and fast-paced messaging rather than quiet, editorial nuance.
The design appears intended to deliver maximum impact with a clean, contemporary sans voice, combining a strong italic push with rounded geometry for a bold, approachable feel. It prioritizes immediacy and brand presence over delicate detail or long-form readability.
The italic angle is consistent and gives lines of text a strong directional flow. Tight interior spaces in letters like a, e, s, and 8 increase visual weight and impact, so comfortable reading depends on generous sizing and spacing in layout.