Slab Contrasted Urmo 10 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Dean Slab' by Blaze Type, 'Isento Slab' by Monotype, and 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, authoritative, retro, institutional, rugged, impact, authority, print look, heritage, slab serifs, bracketed, blocky, sturdy, high impact.
A sturdy slab-serif with heavy, rectangular serifs and a largely monolinear feel, punctuated by modest stroke modulation. The letterforms are broad and generously proportioned, with wide bowls and open counters that keep dense text from clogging. Serifs read as thick, blunt terminals with slight bracketing in places, giving the shapes a carved, print-like solidity rather than a purely geometric finish. Round characters are full and weighty, and diagonals (as in V/W/Y) remain robust, creating a consistent, high-ink rhythm across the alphabet and numerals.
Well suited to headlines, subheads, and short-to-medium passages where a bold editorial voice is needed. It performs especially well in posters, packaging labels, and signage that benefit from sturdy serifs and broad proportions, and it can also anchor magazine or newspaper-style layouts as a headline companion to a lighter text face.
The tone is confident and no-nonsense, with a classic newspaper/woodtype energy that feels both traditional and forceful. Its heavy slabs and wide stance convey authority and reliability, while the slightly rugged, print-forward construction adds a vintage, utilitarian edge.
The design appears intended to deliver a strong slab-serif presence with classic print cues: heavy serifs, broad proportions, and enough internal openness to stay legible while retaining a tough, attention-commanding silhouette.
In the text sample, the strong serifs and wide forms hold together well at display sizes, producing a clear, emphatic texture. The numerals match the capitals in mass and presence, supporting attention-grabbing settings like headlines and pull quotes.