Serif Contrasted Upsu 2 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, fashion, luxury branding, luxury, dramatic, elegant, editorial impact, premium tone, classic revival, display elegance, fashion voice, didone-like, hairline serifs, vertical stress, sharp terminals, crisp joins.
A refined high-contrast serif with a distinctly vertical stress and very thin hairlines set against strong, sculpted main strokes. Serifs are sharp and delicate, often appearing as fine wedges or hairline slabs, with crisp, clean joins and minimal bracketing. The capitals feel tall and formal with generous internal counters, while the lowercase shows a classic, bookish structure with compact apertures and a slightly calligraphic edge in shapes like a, g, and y. Numerals are similarly high-contrast and display-like, with elegant curves and narrow hairline connections that emphasize the rhythm of thick–thin transitions.
Best suited to headlines, pull quotes, mastheads, and other display typography where contrast and fine detailing can be appreciated. It fits fashion and luxury branding, cultural editorial design, and packaging or identity work that benefits from a refined, high-impact serif voice.
The overall tone is polished and high-end, projecting a fashion-forward editorial voice. Its dramatic contrast and razor-thin detailing create a sense of sophistication and ceremony, leaning more toward headline glamour than quiet utility.
The design appears intended to deliver a contemporary take on a classic high-contrast serif, emphasizing elegance, drama, and premium presentation. Its consistent vertical stress, hairline serifs, and carefully controlled proportions suggest an aim toward editorial and branding environments where sophistication and visual punch are priorities.
In text, the font forms a strong black-and-white pattern with pronounced thick–thin modulation; the hairlines and fine serifs become key visual features. The design rewards larger sizes where its delicate details and sharp terminals can remain clear, and the letterforms maintain a poised, classical cadence across mixed-case settings.