Serif Contrasted Upja 12 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, fashion, editorial, luxury, dramatic, refined, editorial impact, luxury tone, display elegance, classic revival, didone-like, hairline serifs, sharp terminals, vertical stress, crisp.
A high-contrast serif with pronounced vertical stress, combining sturdy main stems with extremely fine hairlines and needle-like serifs. Curves are smooth and taut, with crisp joins and a clean, modernized Didone rhythm. Proportions read on the wide side with generous counters and a relatively open stance; widths vary noticeably across the alphabet, giving the setting a lively, curated cadence. Uppercase forms feel stately and structured, while the lowercase remains elegant and compact with delicate entry/exit strokes and tightly controlled modulation.
Best suited to headlines, mastheads, pull quotes, and short statements where the contrast can shine. It’s also a strong choice for luxury branding, beauty and fashion materials, and premium packaging where a refined, high-end voice is desired.
The overall tone is polished and upscale, projecting a fashion-forward, editorial confidence. Its stark thick–thin contrast creates a dramatic, high-glamour feel that reads as premium and intentional rather than casual.
The design appears intended as a contemporary take on classic high-contrast serif display typography, emphasizing elegance, sharpness, and editorial authority. Its wide, confident proportions and glittering hairlines aim to deliver impact in large-scale text while maintaining a composed, sophisticated finish.
At display sizes the hairlines and serifs create a striking sparkle, especially in diagonals and curved letters. In dense settings, the contrast and fine details become the main visual feature, so generous size and thoughtful spacing help preserve clarity.