Sans Normal Allef 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Akzidenz-Grotesk Next' by Berthold, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, friendly, neutral, utilitarian, impact, clarity, versatility, contemporary branding, geometric, rounded, clean, open apertures, high legibility.
A heavy, geometric sans with broad proportions and smooth, circular curves. Strokes are monolinear with minimal contrast, and terminals are cleanly cut with mostly squared endings, producing crisp joins and a steady rhythm. Counters are generous and largely round, with open apertures that keep forms clear at display sizes. The lowercase shows a single-storey “a” and “g” with simple construction and compact bowls, while the figures are sturdy and evenly weighted for consistent texture in text and headings.
Well suited to headlines and short blocks where its width and strong weight can carry emphasis without relying on contrast. It can work effectively for branding, packaging, and poster typography, and remains clear for signage and prominent UI labels where quick recognition matters.
The overall tone is modern and direct, balancing friendliness from its rounded geometry with a confident, no-nonsense weight. It reads as contemporary and approachable rather than technical or ornamental, making it feel familiar and broadly applicable.
The design appears intended as a bold, contemporary sans for impactful communication, prioritizing clean geometry, clarity, and an even typographic color. Its simplified lowercase construction suggests an emphasis on straightforward readability and a versatile, modern voice.
The wide set and strong weight create a dense, poster-ready color, while still maintaining distinct letter shapes in the sample text. Rounded forms like C, O, Q, and 0 feel especially consistent, giving the face a cohesive, geometric identity.