Sans Normal Ohgim 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Itzkarl' by Hanken Design Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, casual, quirky, approachability, impact, legibility, personality, rounded, soft, chunky, open counters, large apertures.
A heavy, rounded sans with soft corners and consistently thick strokes. Curves are broad and smooth with generously open counters, while terminals tend to be blunt and slightly angled in places, giving the forms a lively, less-than-mechanical finish. Uppercase letters read compact and sturdy; lowercase shows simplified, single-storey shapes (notably a and g) with a straightforward, geometric construction. Numerals match the same chunky, rounded rhythm and maintain strong presence at display sizes.
Best suited to headlines, short text, and statement typography where weight and friendliness are key—such as posters, packaging, brand marks, and signage. It can also work for UI labels or social graphics when a warm, high-impact voice is desired, but is visually strongest at medium-to-large sizes.
The overall tone is approachable and upbeat, with a slightly quirky, hand-cut feel that keeps it from looking sterile. Its mass and rounded geometry make it feel confident and friendly, leaning more informal than corporate.
Likely designed as an approachable display sans that prioritizes bold presence and easy recognition through rounded construction and open forms. The subtle angular quirks and simplified lowercase suggest an intention to add personality while remaining broadly usable.
The design emphasizes clear silhouettes and strong black shapes, with wide apertures and minimal internal detail that help letters hold up in short words and headings. The slightly irregular, angled joins and terminals add character without tipping into novelty.