Sans Normal Obdin 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Mr Eaves XL Modern' and 'Mr Eaves XL Sans' by Emigre, 'FreeSet' by ParaType, 'Belle Sans' by Park Street Studio, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, punchy, playful, retro, approachable, impact, approachability, clarity, display, soft corners, rounded terminals, chunky, geometric, compact.
A heavy, compact sans with broadly rounded curves and softened corners throughout. Strokes are thick and steady, with counters kept open but relatively small, giving the letters a dense, poster-ready color. The uppercase shows simple geometric construction with firm verticals and broad bowls, while the lowercase mixes single-storey forms (notably a and g) and a generous, round dot on i/j. Diagonals (V/W/X/Y) are stout and stable, and numerals are wide and bulbous with clear, simple silhouettes.
Best suited for headlines, short copy, and display settings where strong presence and quick recognition are needed—such as posters, packaging, brand marks, and signage. It also works well for playful UI labels or callouts when set with comfortable tracking and ample line spacing.
The overall tone is bold and inviting, with a cheerful, slightly retro flavor. Its rounded geometry and chunky proportions read as approachable and confident, leaning more toward friendly impact than austere minimalism.
Designed to deliver high-impact readability with a warm, rounded voice—pairing simple geometric skeletons with softened detailing to keep the weight feeling friendly rather than harsh.
Spacing and rhythm feel tight and energetic, which helps headlines look cohesive but can make long passages feel visually dense. The round punctuation and prominent dots add to the casual, personable texture.