Sans Normal Belud 1 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, social graphics, playful, handmade, quirky, friendly, casual, approachability, handmade tone, space saving, display impact, casual branding, condensed, rounded, bouncy, soft, irregular.
A condensed, rounded sans with a hand-drawn feel and gently uneven rhythm. Strokes are consistently heavy with low contrast, and terminals are mostly blunt or softly curved rather than sharply cut. Counters tend to be small and compact, while curves (notably in O, Q, C, and e) have a slightly organic, not-perfectly-geometric shaping. The overall spacing is tight and vertical, with subtle irregularities in stroke alignment and curvature that read as intentional and cohesive across the set.
Works well for short display text such as posters, playful headlines, packaging, stickers, and social graphics where personality is more important than long-form comfort. It can also suit kid-oriented materials and casual branding elements, especially at medium-to-large sizes where the compact counters stay clear.
The tone is cheerful and informal, with a quirky, human touch that suggests marker lettering or casual sign writing. Its narrow stance and soft forms give it a lively, slightly mischievous personality without feeling harsh or aggressive.
The design appears intended to deliver a personable, hand-rendered sans look in a condensed format, balancing strong fill and simple shapes with small irregularities for warmth and character. It aims to be attention-getting and friendly while staying straightforward and highly legible in display settings.
Uppercase and lowercase maintain the same condensed footprint and weight, helping headlines feel unified. Numerals are bold and compact, matching the letterforms’ simplified construction and friendly curves, which keeps mixed alphanumeric text visually consistent.