Sans Normal Sagem 1 is a light, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, social graphics, labels, playful, handmade, friendly, casual, quirky, handmade tone, friendly branding, space saving, casual display, monoline, condensed, rounded, tall, sketchy.
A tall, condensed sans with monoline strokes and softly rounded terminals. Curves are drawn with an uneven, hand-rendered regularity that introduces gentle wobble in verticals and bowls, giving the texture of a marker or pen line rather than strict geometry. Counters are compact and the overall rhythm is tight, with narrow letterforms and relatively open apertures that help maintain legibility despite the compressed width. The lowercase uses single-storey forms where expected, and the figures follow the same slim, slightly irregular construction for a cohesive set.
Works well in short to medium-length headlines, posters, and packaging where a friendly, hand-drawn voice is beneficial. The condensed proportions make it useful for space-constrained layouts such as labels, menus, and social graphics, especially at moderate sizes where its texture remains clear.
The tone is informal and approachable, with a lightly quirky, handmade feel. Its narrow, elongated shapes read as neat and airy while the subtle irregularities keep it human and playful rather than clinical.
Likely intended to provide a clean, readable condensed sans with a handcrafted twist—combining straightforward sans construction with subtle irregularity to add warmth and character in display and branding contexts.
The design relies on consistent stroke weight and simple construction, but small variations in curvature and alignment add personality across both caps and lowercase. The overall color on the page stays even, making it suitable for continuous lines of text when a casual voice is desired.