Sans Superellipse Pogay 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Sansmatica' by Fontop, 'Knockout' by Hoefler & Co., 'Etrusco Now' by Italiantype, 'Verbatim' by Monotype, and 'PG Gothique' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, condensed, industrial, authoritative, sporty, retro, space saving, display impact, brand punch, modern utility, retro edge, tall, compact, monoline, squared-round, high impact.
This typeface is built on tall, condensed proportions with a compact footprint and strongly uniform stroke weight. Curves are tightened into rounded-rectangle forms, giving bowls and counters a squared-round geometry rather than fully circular shapes. Terminals are clean and largely straight-cut, with crisp joins and minimal modulation, creating a dense, high-ink texture in words. Lowercase forms follow a straightforward, sans construction with compact apertures and sturdy stems, while numerals match the same narrow, upright rhythm for consistent vertical color.
Best suited to headlines, display lines, posters, and brand marks where a condensed, high-impact voice is needed. It can also work well on packaging or labels that benefit from vertical economy and strong presence. For longer passages, it is more effective in short bursts—subheads, pull quotes, and callouts—where density is a feature rather than a limitation.
The overall tone feels forceful and utilitarian, projecting confidence and urgency through its compressed stance and heavy presence. Its squared-rounded curves add a subtle retro-industrial character—more engineered than friendly—making it read as assertive and attention-forward.
The design appears intended to deliver maximum impact in limited horizontal space, pairing a compact, engineered geometry with a clean, modern sans structure. Its rounded-rectangle curves suggest a deliberate blend of industrial practicality and contemporary display styling.
In text, the tight internal spacing and compact counters can create a solid, blocky word shape, especially at larger sizes. The consistent width and vertical emphasis produce a strong columnar rhythm, which helps keep headlines visually stable and punchy.