Sans Normal Efmar 4 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, subheadings, posters, modern, clean, friendly, airy, casual, readability, contemporary tone, soft emphasis, everyday utility, rounded, humanist, open apertures, soft terminals, even rhythm.
A slanted sans with rounded, open forms and an even, steady stroke. Curves are smoothly drawn and circular in character, with soft terminals and minimal modulation. Proportions feel balanced and contemporary, with open counters and generous inner space that keep letters clear at text sizes. The overall rhythm is relaxed and readable, with consistent spacing and a straightforward, uncluttered construction.
This font works well for interface copy, product pages, and brand systems that need a clear but personable voice. It also suits editorial layouts, subheadings, and short display lines where the italic slant can add emphasis without resorting to a separate decorative style.
The tone is modern and approachable, combining a clean, editorial clarity with a casual, conversational slant. Its rounded geometry keeps it friendly rather than technical, making it feel contemporary without becoming cold or rigid.
The design appears intended to provide a versatile, contemporary sans with an italic posture built into the core style—prioritizing clarity, smooth geometry, and a friendly texture for everyday communication.
Letterforms show a gentle, humanist tilt and a preference for simplified joins and unobtrusive details. Numerals follow the same rounded logic, keeping a cohesive texture alongside lowercase in running text.