Sans Normal Urgam 11 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, magazines, book jackets, headlines, quotations, elegant, refined, classic, lively, emphasis, elegance, editorial tone, premium branding, calligraphic, diagonal stress, brisk, sharp, open.
This italic face uses high-contrast strokes with pronounced diagonal stress, producing a crisp, energetic rhythm across both caps and lowercase. Curves are smooth and fairly open, while joins and terminals tend toward sharp, clean cutoffs rather than heavy bracketing. Capitals are moderately wide with sculpted bowls (notably in C, G, and O) and a calligraphic flow, while the lowercase shows a traditional italic structure with a single-storey a, a looping g, and a long-tailed y. Figures appear lining and slightly slanted to match the text, with clear, classic silhouettes and strong black–white patterning.
Best suited to editorial settings such as magazine features, book and journal typography, pull quotes, and refined headline work where an italic voice is needed. It can also function as an accent style within a serif or sans text system for emphasis, names, or short passages that benefit from a more expressive cadence.
The overall tone is polished and literary, with a sense of speed and sophistication typical of editorial italics. Its contrast and slant read as formal and expressive rather than casual, giving text a poised, premium feel.
The design appears intended to provide a sophisticated italic companion that delivers strong contrast and calligraphic motion while staying clean and contemporary in its finishing. It emphasizes readability through open counters and familiar italic constructions, aiming for a premium, publication-ready character.
The letterforms maintain a consistent forward momentum, with distinctive swash-like entry/exit strokes on several lowercase characters and a prominent, calligraphic tail on Q. The high contrast becomes especially noticeable at larger sizes, where the thin hairlines and sharp terminals add sparkle and delicacy.