Sans Normal Tydem 4 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, retro, punchy, sporty, maximum impact, approachable boldness, display clarity, retro modernity, rounded, soft corners, bulky, compact counters, high impact.
A heavy, rounded sans with broad proportions and a compact, tightly packed interior space. Strokes are thick and steady, with gently softened terminals and smoothly curved joins that keep the texture cohesive at large sizes. Counters in letters like O, B, and 8 are relatively small, creating a dense, poster-like color, while the lowercase shows single-storey forms and sturdy verticals that read clearly and consistently. Overall spacing and rhythm favor bold blocks of text and short bursts of copy rather than delicate detail.
Best suited for headlines, posters, and display typography where maximum impact and quick recognition are needed. It can work well for branding and packaging that aims for bold friendliness, as well as signage and promotional graphics where thick strokes and rounded shapes help hold up in varied viewing conditions.
The tone is confident and approachable, combining a sporty, promotional energy with a mildly retro softness from its rounded shaping. It feels loud without being sharp or aggressive, making it well suited to upbeat, attention-seeking messaging.
Designed to deliver strong visual impact with a welcoming, rounded character, balancing geometric clarity with soft terminals for an energetic but approachable display voice.
Uppercase forms lean toward geometric simplicity, while lowercase and numerals maintain the same chunky weight and rounded construction for a unified voice. The dense counters and strong horizontal presence make it most effective when given ample size and breathing room, especially in multi-line settings.