Sans Normal Tukur 10 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, logos, confident, industrial, sporty, friendly, bold, impact, modern branding, clarity, compact counters, flat terminals, geometric, blocky, rounded corners.
A heavy, geometric sans with broad proportions and assertive stroke weight. Curves are built from clean circular/elliptical forms with noticeably compact counters, while straight strokes keep crisp, flat terminals. The rhythm is sturdy and even, with minimal modulation and a slightly squared, engineered feel in letters like C, G, and S. Lowercase forms are simple and sturdy, with single-storey a and g, short ascenders/descenders, and a generally compact internal spacing that increases visual density at text sizes.
Best suited for headlines, posters, and bold callouts where maximum impact is needed. It also works well for signage, packaging, and logo wordmarks that benefit from a strong, compact, geometric presence.
The overall tone is loud, confident, and utilitarian, leaning toward contemporary signage and sports branding. Its dense shapes and wide stance project strength and immediacy while the rounded geometry keeps it approachable rather than harsh.
The design appears intended to deliver high-impact, modern sans-serif typography with a compact, engineered geometry that stays legible and cohesive in large-scale display settings.
Numerals are similarly robust, with a clear, open 4 and rounded 0/8 forms that match the letter geometry. The heavy weight and tight counters make it most comfortable at larger sizes where interior spaces remain clear, especially in letters like e, a, and s.