Sans Normal Irbi 2 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, retro, friendly, chunky, bouncy, display impact, friendly tone, retro charm, playfulness, rounded, soft, bulbous, cartoonish, compact counters.
A heavy, rounded sans with inflated, blobby strokes and softly flattened curves. The forms lean on broad ovals and swollen terminals, creating a cushiony silhouette with small, compact counters (notably in letters like a, e, o, and p). Curves dominate, with gentle notches and irregular-looking joins that give the rhythm a lively, hand-cut feel while staying largely consistent in stroke weight. The lowercase shows a prominent, sturdy presence with short extenders and a single-storey a and g; the figures are similarly stout and rounded, designed to read as bold shapes rather than delicate detail.
Best suited for attention-grabbing headlines, posters, and short bursts of text where its bold, rounded personality can carry the message. It also fits branding marks, playful packaging, event titles, and kids/entertainment-oriented graphics that benefit from a friendly, chunky voice.
The overall tone is upbeat and informal, with a retro display flavor that feels friendly and slightly mischievous. Its chunky, rounded construction reads as approachable and comedic, evoking packaging, cartoons, and mid-century sign lettering rather than editorial seriousness.
The design appears intended as a high-impact display sans that prioritizes warmth and character over neutrality. Its inflated geometry and compact counters suggest a goal of creating a memorable, retro-leaning look that remains legible in bold, simplified letterforms.
The density of the shapes and the tight apertures/counters make it most comfortable at larger sizes, where the rounded details and inner spaces remain clear. Spacing appears generous enough to keep the heavy forms from clumping, but the overall texture remains dark and poster-like.