Sans Superellipse Irha 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, signage, bold, playful, friendly, retro, punchy, attention, approachability, display impact, bold branding, rounded, soft corners, stout, bulky, high-impact.
A heavy, rounded sans with superelliptical construction: bowls and counters lean toward rounded-rectangle geometry, and corners are broadly softened rather than sharply cut. Strokes are dense and consistent, with compact apertures and generous internal rounding that keeps forms from feeling rigid despite the weight. Proportions are squat and expansive, with wide letterforms, a tall x-height, and short extenders; the overall rhythm is steady but intentionally chunky, producing a strong, poster-like texture in lines of text. Numerals match the same inflated, blocky logic, maintaining a cohesive, high-ink silhouette.
Best suited for large-scale typography where weight and shape can do the work: headlines, posters, storefront/signage, packaging, and bold brand marks. It also fits playful editorial callouts, social graphics, and event promotions where a friendly but forceful voice is needed; it is less appropriate for long text or small UI settings due to its dense counters and strong visual color.
The tone is confident and approachable, mixing a friendly softness with unmistakable loudness. Its rounded, inflated shapes give it a playful, slightly retro personality that reads as fun and accessible rather than technical. Overall it feels attention-grabbing and upbeat, suited to messaging that wants to feel bold without becoming harsh.
The design appears intended to deliver maximum impact with a soft-edged, approachable silhouette—combining wide, blocky proportions and superelliptical rounding to create a distinctive, contemporary display voice that still nods to retro, inflated sans styles.
Counters tend to be small relative to the stroke mass, which strengthens the solid, stamp-like color but can reduce clarity at small sizes. The rounded terminals and broad curves create a cohesive “bubble-block” feel, and the wide set amplifies presence in headlines and short phrases.