Serif Normal Make 5 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Kresson Black' by BA Graphics, 'Candide Condensed' by Hoftype, 'PF DIN Serif' by Parachute, and 'Evans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, book text, posters, branding, formal, authoritative, classic, traditional, readability, authority, heritage, impact, bracketed, wedge serifs, robust, vertical stress, tight apertures.
A robust serif with pronounced thick–thin modulation and firmly bracketed wedge serifs. The forms show a largely vertical stress and strong, weighty main stems paired with finer hairlines, creating crisp internal counters and a punchy silhouette. Proportions feel compact and sturdy, with relatively tight apertures and short, decisive terminals; the italics are not shown, and the roman maintains a steady, upright rhythm. Numerals and capitals carry substantial presence, with bold, blocky figures and clear, traditional construction.
Well-suited to editorial headlines, magazine styling, and book typography where a traditional serif voice is desired. It can also serve branding and poster work that benefits from a confident, classic tone and a strong typographic color.
The overall tone is classic and editorial, projecting authority and seriousness. Its strong contrast and sturdy serifs give it a bookish, institutional voice that feels established rather than experimental.
The design appears intended as a conventional, high-impact text serif that balances traditional letterforms with a darker, more assertive weight for strong presence in both titles and extended reading.
At larger sizes the sharp serifs and compact apertures add drama, while in continuous text the dense color suggests it will read as a dark, emphatic texture. The uppercase has a stately, engraved-like presence, and the lowercase keeps a grounded, traditional feel with sturdy joins and conservative curves.