Sans Normal Dogaj 10 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, signage, editorial, presentations, clean, modern, neutral, friendly, tech, legibility, neutrality, clarity, modernity, open apertures, humanist, rounded terminals, balanced, crisp.
A clean sans with softly rounded curves and a steady, even stroke. Round letters (O, C, G) are near-circular with smooth joins, while straight-sided forms (H, N, E) stay simple and uncluttered. Terminals are mostly square-cut but feel softened by the overall curvature, and counters are generous with open apertures in letters like e and c. The lowercase is straightforward and readable, with a two-storey g, a compact t with a short crossbar, and a plain, modern digit set that aligns visually with the letters.
This font suits interface copy, dashboards, and general product typography where clarity and consistency are priorities. It also works well for wayfinding and signage thanks to its open forms, and for editorial subheads or presentations where a neutral, contemporary sans is desired.
The overall tone is contemporary and calm, leaning toward a neutral, utilitarian voice rather than expressive or decorative. Its rounded geometry adds a mild friendliness, making it feel approachable while still suitable for professional interfaces and everyday communication.
The design intention appears to be a straightforward, broadly usable sans that prioritizes legibility and an even typographic color. Its geometry is restrained but slightly softened, aiming to feel modern and approachable without calling attention to itself.
Spacing appears even and measured in the text sample, producing a smooth horizontal rhythm. Distinctive details include the clear, open bowl and tail movement in the g and a clean, simplified construction across capitals that keeps word shapes stable at a range of sizes.