Sans Normal Budup 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, product design, editorial, signage, modern, clean, neutral, friendly, minimal, clarity, versatility, neutrality, modernization, geometric, open apertures, rounded terminals, even rhythm, crisp.
This typeface is a clean sans with simple, mostly geometric construction and smooth, continuous curves. Strokes maintain an even thickness with rounded joins and terminals that keep counters open and legible. Proportions are balanced with a steady baseline rhythm, moderate ascenders/descenders, and broadly circular forms in characters like O/C/G. Uppercase shapes read clear and structured, while the lowercase maintains a straightforward, uncluttered silhouette with a single-storey a and g and compact, tidy punctuation and numerals.
It is well suited to UI copy, product labeling, and general-purpose editorial settings where a dependable, unobtrusive sans is needed. The open counters and steady rhythm also make it a solid option for signage and short informational text, especially at small to medium sizes.
The overall tone is contemporary and neutral, aiming for clarity rather than personality-driven quirks. Its smooth curves and open forms give it a calm, approachable feel suitable for everyday communication and interface-friendly typography.
The design appears intended as a versatile, modern workhorse sans: simple geometry, consistent stroke behavior, and clear letterforms optimized for clarity across many contexts. The restrained detailing suggests a focus on functional readability and a contemporary visual voice.
The numerals follow the same restrained, geometric logic as the letters, with open, readable bowls and minimal detailing. Spacing appears even and consistent in the sample text, supporting continuous reading without drawing attention to individual glyph shapes.